Certified Professional Horticulturist (CPH) Practice Exam

Which of the following best describes effective nursery displays?

1. Presenting diverse themes

2. Changing the displays frequently

3. Displaying unadvertised merchandise

4. Displaying seasonal merchandise

The correct answer is: Changing the displays frequently

Effective nursery displays are crucial for attracting customers and enhancing their shopping experience. The choice highlighting the importance of changing displays frequently is particularly effective because it keeps the shopping environment fresh and engaging. Regularly updating displays can create excitement and draw attention to new products or themes, encouraging customers to visit more often and explore various offerings. This approach can highlight different plant varieties, seasonal changes, or promotional events, aligning with customers' interests and needs. While presenting diverse themes can be valuable in appealing to various customer preferences, it may not be as impactful as the dynamism introduced by frequently changing displays. Similarly, displaying unadvertised merchandise may not effectively draw customers’ attention if they are unaware of it, and while displaying seasonal merchandise is certainly important, it should ideally be integrated with frequent updates to create a more vibrant and engaging presentation throughout the year. Frequent changes in displays create a sense of urgency and encourage customers to return, making it a highly effective strategy in nursery merchandising.