Certified Professional Horticulturist (CPH) Practice Exam

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Where should the Point of Purchase displays be located?

  1. The left front of the store

  2. The front of the store near the entrance

  3. Next to the checkout counter for the last-minute buyers

  4. At the "Hot Spots" in the store

The correct answer is: At the "Hot Spots" in the store

The placement of Point of Purchase (POP) displays in "Hot Spots" throughout the store is strategic for maximizing visibility and enhancing customer engagement. These "Hot Spots" are high-traffic areas where customers naturally congregate or pause, such as near popular aisles, end caps, or display tables. By positioning POP displays in these prominent locations, retailers can capture the attention of shoppers at crucial moments, encouraging impulsive purchases and increasing overall sales. While other areas like the front of the store near the entrance or adjacent to the checkout can also attract customers, placing displays in identified "Hot Spots" typically leads to a more effective merchandising strategy. These areas can change based on store layout and customer behavior, allowing businesses to adjust their displays to align with shopping trends and patterns. This adaptability is essential for optimizing the impact of POP displays.