Certified Professional Horticulturist (CPH) Practice Exam

The major strengths of a good salesperson are:

1. They are knowledgeable about plants, tie-in products, store policies, and recent industry developments

2. They know how to direct customers to buy more than they need

3. They know how to direct customers to the self-service displays to save them shopping time

4. They can offer discounts on demand

The correct answer is: They are knowledgeable about plants, tie-in products, store policies, and recent industry developments

A good salesperson in the horticultural industry is characterized by their extensive knowledge about various aspects related to their products. Being knowledgeable about plants, tie-in products, store policies, and recent industry developments helps them provide valuable information to customers, which can enhance the customer experience and build trust. When a salesperson understands the characteristics and care requirements of different plants, they can more effectively match products to customer needs, suggest appropriate care tips, and answer any questions customers may have. Additionally, familiarity with store policies ensures that they can advise customers on various processes, such as returns or loyalty programs, and stay within the framework set by the organization, enhancing customer satisfaction. Awareness of recent industry developments allows the salesperson to provide current and relevant information, creating a more informed buying decision for customers. This knowledge enables them to support customers in making educated purchases rather than simply pushing a sale. In contrast, the other options revolve around tactics that may not prioritize customer needs or long-term relationships. Directing customers to buy more than they need, which focuses on sales volume without considering customer satisfaction, doesn't foster trust. Offering discounts on demand may undermine the value of the products being sold, and directing customers to self-service displays may lessen the personal touch that can be critical in gardening and hortic